The Practice Growth Show with Dr. Ross Carter
For healthcare providers who want smarter growth

Build a Practice People Recognize, Trust and Choose.

The Practice Growth Show delivers practical strategies for attracting better patients, strengthening your authority, using AI intelligently, and growing a profitable cash-pay practice.

Short, direct episodes for providers who want useful ideas—not generic marketing theory.

Dr. Ross Carter, host of The Practice Growth Show
The next step

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Practice Growth Insider is where healthcare providers get the practical resources behind the ideas: new episodes, scripts, growth tools, AI prompts, checklists, and implementation guidance.

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  • New Practice Growth Show episodes
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More from The Practice Growth Show

Each episode breaks down one important growth problem and gives you a practical way to address it.

Practice foundations

Episode 1: Why Most Practices Are Built Backwards

Three topics covered:
Why unclear messaging weakens your marketing
How AI improves execution without replacing strategy
How positioning and pricing attract the right patients
Watch on YouTube →
Lead quality

Episode 2: Stop Chasing the Wrong Leads

Three topics covered:
Why more leads can make a practice less profitable
How poor-fit prospects create follow-up, ghosting, and no-shows
What to fix before increasing traffic or advertising spend
Watch on YouTube →
What the show covers

Six Areas That Drive Practice Growth

The show combines marketing, positioning, patient psychology, technology, and practical business strategy.

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Better Positioning

Become the recognized choice in your market instead of another provider competing on price.

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Authority Content

Create useful videos and messages that establish credibility before a prospect contacts you.

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Lead Quality

Attract and filter the right prospects before your team spends time following up.

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AI for Providers

Use current AI tools to save time, improve communication, and execute faster.

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Consultation Strategy

Improve the conversation from first contact through decision without relying on pressure.

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Cash-Pay Growth

Build stronger offers, improve economics, and create a more predictable practice.

Dr. Ross Carter
Your host

Dr. Ross Carter

Dr. Ross Carter has spent more than 26 years in private practice and has built, marketed, and grown healthcare businesses in highly competitive markets.

On The Practice Growth Show, he combines clinical experience, provider marketing, patient psychology, authority-building, and current AI strategies to help healthcare professionals make better growth decisions.

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